How to Drive Case Acceptance Across Your DSO
How to improve case acceptance
across your DSO locations
If you have locations that are struggling to drive treatment acceptance, it may be time to consider a new approach. It’s time to shift the mindset around selling treatments across your locations.
In this brand-new practice management brief, Janet Hagerman, practice management expert and former corporate dental hygiene director for a 150+ location DSO, shares three rules for selling dentistry to improve case acceptance and ultimately, increase revenue.
Change your approach
How to view the patient-practice relationship in a new way
The art of selling
How to present treatments in ways that patients connect with
Communication congruence and consistency
How to establish trust with patients and move them to action
Don’t forget the phone
How to use a dental phone system for more impactful patient conversations
“Logistics is what we’re trained to do. We think in millimeters. We need to learn the emotional side of decision-making, and we have to find simple, quick and easy ways to discover those emotional motivators.”
- Janet Hagerman, practice management expert